why they buy what they buy?
What Makes A Retailer GreatConsumer Quotes
What They Love About Shopping In-Store
Cracking the code of why some consumers prefer to shop online and others prefer to shop in-store is a top priority for retailers. As the results of our latest outdoor consumer survey reveal, several factors play a part. These range from the personal preference of seeing, touching and feeling product in-store to reasons on the flipside, which include a preference by some to shop in solitude online, away from crowds and armed with the internet’s endless product options and low prices. (See page 48 for verbatim replies from consumers on these topics). Outdoor consumers also were surveyed about their purchasing habits in footwear, apparel and equipment—why they buy what they buy, what end-use they intend for their products, and why they choose to shop at specialty stores. Eighty-percent of respondents say they shop at outdoor specialty stores. Seventy-eight percent say if they can’t find a specific product in-store they get it online instead. Fifty-seven percent would be more likely to shop a store with a “buy online, pick up in-store” option. The survey included 221 outdoor enthusiasts, male and female, average age 39.