Shopping Habits of the Outdoor Consumer
Eco and Sustainability Initiatives
It’s likely not a surprise that brands are important to outdoor consumers. They buy brands that perform and that have name recognition. But that’s only part of the picture. Insights gleaned from our most recent consumer survey of outdoor enthusiasts reveal that buying gear without trying it on first (possibly online), paying attention to packaging and expecting gear to last are also key factors for consumers in their shopping habits. Nearly a quarter of respondents reported having purchased footwear in the past month without trying the shoes on first. Seventy-five percent are “aware” of the packaging when they buy products. Although trail running shoes are gaining popularity with hikers, nearly 60 percent of our respondents say they prefer hiking boots when hiking. Twenty-two percent seek out UV protective clothing for the trail. Eighty percent of consumers say they have purchased used apparel, footwear or gear and 76 percent say when they buy outdoor apparel they expect it to last for two years or more.